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	<title>Randall Beard's Blog</title>
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		<title>Randall Beard's Blog</title>
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		<title>What Drives Video Viral ?</title>
		<link>http://randallbeard.wordpress.com/2011/12/12/what-drives-video-viral/</link>
		<comments>http://randallbeard.wordpress.com/2011/12/12/what-drives-video-viral/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 09:00:59 +0000</pubDate>
		<dc:creator>beardrs</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[CMO Leadership]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Metrics & Measurement]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4396</guid>
		<description><![CDATA[This post first appeared in MENG Blend: ========================================================== Wouldn’t we all love to have “the viral video” on our brand? Case in point:  Evian’s “skating babies,” a classic of viral earned media, has been viewed over 16 million times on YouTube. It’s every CMO’s dream:  low to no cost video that extends reach beyond paid [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=randallbeard.wordpress.com&amp;blog=7310465&amp;post=4396&amp;subd=randallbeard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://randallbeard.wordpress.com/2011/12/12/what-drives-video-viral/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">EvianBaby2</media:title>
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			<media:title type="html">evian-roller-baby2</media:title>
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		<item>
		<title>Challenging Marketing Orthodoxy: “How Brands Grow” Book Review</title>
		<link>http://randallbeard.wordpress.com/2011/11/01/challenging-marketing-orthodoxy/</link>
		<comments>http://randallbeard.wordpress.com/2011/11/01/challenging-marketing-orthodoxy/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 13:54:49 +0000</pubDate>
		<dc:creator>beardrs</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4330</guid>
		<description><![CDATA[Pop quiz !!   Please answer the following questions True or False:   True    False _____  _____   Differentiating our brand is a vital marketing task _____  _____   Who we compete with depends on the positioning of our brand image _____  _____   Mass marketing is dead and is no longer competitive How did you do? [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=randallbeard.wordpress.com&amp;blog=7310465&amp;post=4330&amp;subd=randallbeard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://randallbeard.wordpress.com/2011/11/01/challenging-marketing-orthodoxy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">beardrs</media:title>
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		<media:content url="http://randallbeard.files.wordpress.com/2011/11/seek-truth1.jpg" medium="image">
			<media:title type="html">Seek Truth</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/11/how-brands-grow.jpg?w=201" medium="image">
			<media:title type="html">How Brands Grow</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/11/dr-byron-sharp.jpg" medium="image">
			<media:title type="html">Dr Byron Sharp</media:title>
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	</item>
		<item>
		<title>5 Keys to Marketing Success in Developing Markets</title>
		<link>http://randallbeard.wordpress.com/2011/10/12/5-keys-marketing-success-developing-markets/</link>
		<comments>http://randallbeard.wordpress.com/2011/10/12/5-keys-marketing-success-developing-markets/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 10:00:16 +0000</pubDate>
		<dc:creator>beardrs</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Experience]]></category>

		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4333</guid>
		<description><![CDATA[Almost 20 years ago, I first set foot in developing China, and into the early boom years of that country&#8217;s remarkable transformation. As the first Marketing Director for Procter &#38; Gamble China, over the next 3 years I saw the incredible vibrancy, growth and opportunity of a developing market firsthand. Since then, I’ve led organizations [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=randallbeard.wordpress.com&amp;blog=7310465&amp;post=4333&amp;subd=randallbeard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://randallbeard.wordpress.com/2011/10/12/5-keys-marketing-success-developing-markets/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">beardrs</media:title>
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		<media:content url="http://randallbeard.files.wordpress.com/2011/10/tide-china1.jpg" medium="image">
			<media:title type="html">Tide China</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/10/china-tricycle.jpg?w=300" medium="image">
			<media:title type="html">China Tricycle</media:title>
		</media:content>

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			<media:title type="html">Amex TC</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/10/crest-toothpaste-in-china2.jpg" medium="image">
			<media:title type="html">Crest Toothpaste in China</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/10/china-tide-counterfeit.jpg" medium="image">
			<media:title type="html">China Tide Counterfeit</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/10/exponentialgrowth.gif" medium="image">
			<media:title type="html">exponentialGrowth</media:title>
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	</item>
		<item>
		<title>Facebook Insights Every Marketer Should Know</title>
		<link>http://randallbeard.wordpress.com/2011/08/30/facebook-insights-every-marketer-should-know/</link>
		<comments>http://randallbeard.wordpress.com/2011/08/30/facebook-insights-every-marketer-should-know/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 23:43:00 +0000</pubDate>
		<dc:creator>beardrs</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Metrics & Measurement]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4264</guid>
		<description><![CDATA[Social media defies all manner of definition and understanding for many Marketers. For many, it’s like the proverbial blind men touching the elephant of social media: It’s for listening It’s about &#8220;likes&#8221; It’s the fans that count It&#8217;s an engagement platform It’s Facebook It&#8217;s YouTube It’s an advertising platform&#8230; The list goes on and on&#8230; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=randallbeard.wordpress.com&amp;blog=7310465&amp;post=4264&amp;subd=randallbeard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://randallbeard.wordpress.com/2011/08/30/facebook-insights-every-marketer-should-know/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">beardrs</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/06/social-media.jpg" medium="image">
			<media:title type="html">Social Media</media:title>
		</media:content>
	</item>
		<item>
		<title>TV vs. Mobile &#8212; Which is the Future of Advertising ?</title>
		<link>http://randallbeard.wordpress.com/2011/07/19/tv-mobile-future-advertising/</link>
		<comments>http://randallbeard.wordpress.com/2011/07/19/tv-mobile-future-advertising/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 09:00:57 +0000</pubDate>
		<dc:creator>beardrs</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Metrics & Measurement]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4246</guid>
		<description><![CDATA[Unlike many conferences, the recent Spencer Stuart CMO Summit in New York featured a panel discussion of “protagonists” – people charged with being provocative and, well, protagonistic. On the one side were the “Mobile is the Future” crowd. Included in this groups were representatives of Google, social media agencies and various change the world digital [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=randallbeard.wordpress.com&amp;blog=7310465&amp;post=4246&amp;subd=randallbeard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://randallbeard.wordpress.com/2011/07/19/tv-mobile-future-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">beardrs</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/07/iphone.jpg" medium="image">
			<media:title type="html">iphone</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/07/tvs-everywhere.jpg?w=300" medium="image">
			<media:title type="html">TV&#039;s Everywhere</media:title>
		</media:content>
	</item>
		<item>
		<title>3 Good Reasons Your Brand Should Spend More in Digital</title>
		<link>http://randallbeard.wordpress.com/2011/07/05/3-good-reasons-spend-more-digital/</link>
		<comments>http://randallbeard.wordpress.com/2011/07/05/3-good-reasons-spend-more-digital/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 09:00:19 +0000</pubDate>
		<dc:creator>beardrs</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Metrics & Measurement]]></category>

		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4250</guid>
		<description><![CDATA[My first boss once offered up this gem of wisdom: “numbers are your friend” By this, he meant that data and analysis could usually win the day in supporting your case and getting people to agree to what you were recommending. Imagine my surprise then, when I first looked at a comparison of media consumption [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=randallbeard.wordpress.com&amp;blog=7310465&amp;post=4250&amp;subd=randallbeard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://randallbeard.wordpress.com/2011/07/05/3-good-reasons-spend-more-digital/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8453974d31a4b382eb8aa74ad4438a68?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">beardrs</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/06/numbers.jpg" medium="image">
			<media:title type="html">numbers</media:title>
		</media:content>
	</item>
		<item>
		<title>Guest Post: Customer Service Is the New Marketing &#8212; How CMOs Can Leverage Digital Word of Mouth</title>
		<link>http://randallbeard.wordpress.com/2011/06/20/customer-service-is-new-marketing/</link>
		<comments>http://randallbeard.wordpress.com/2011/06/20/customer-service-is-new-marketing/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 09:00:32 +0000</pubDate>
		<dc:creator>beardrs</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4228</guid>
		<description><![CDATA[Christopher Rollyson is a leading social media thinker and leads CSRA. This post was originally published in MENG Blend. ***************************************************** In most brand organizations, marketing investments rest on 20th Century marketing principles whose results are diminishing every year.  At the same time, an increasing portion of products and services is “commoditizing,” which puts more pressure [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=randallbeard.wordpress.com&amp;blog=7310465&amp;post=4228&amp;subd=randallbeard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://randallbeard.wordpress.com/2011/06/20/customer-service-is-new-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">beardrs</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/06/custsvc.jpg" medium="image">
			<media:title type="html">CustSvc</media:title>
		</media:content>
	</item>
		<item>
		<title>Innovate 1st Interview Part 4:  B2B Marketing on the Edge</title>
		<link>http://randallbeard.wordpress.com/2011/06/06/innovate-1st-interview-part-4-b2b-marketing-on-the-edge/</link>
		<comments>http://randallbeard.wordpress.com/2011/06/06/innovate-1st-interview-part-4-b2b-marketing-on-the-edge/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 09:00:00 +0000</pubDate>
		<dc:creator>beardrs</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CMO Leadership]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing Skills]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4204</guid>
		<description><![CDATA[I was recently interviewed by Innovate 1st for Innovate eZine’s “Conversations on the Cutting Edge” series. Following are excerpts from the interview, which was conducted by Doug Berger, Managing Director, The INNOVATE Company. To read the full interview series, start with my earlier blog post: &#8220;Challenges in Advertising &#38; Media Effectiveness.&#8221;  ****************************************************** Doug: Let’s look now at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=randallbeard.wordpress.com&amp;blog=7310465&amp;post=4204&amp;subd=randallbeard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://randallbeard.wordpress.com/2011/06/06/innovate-1st-interview-part-4-b2b-marketing-on-the-edge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">beardrs</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/06/b2b.jpg?w=300" medium="image">
			<media:title type="html">b2b</media:title>
		</media:content>
	</item>
		<item>
		<title>Targeting Consumers with Advertising the New Fashioned Way</title>
		<link>http://randallbeard.wordpress.com/2011/05/23/targeting-consumers-advertising-new-fashioned-way/</link>
		<comments>http://randallbeard.wordpress.com/2011/05/23/targeting-consumers-advertising-new-fashioned-way/#comments</comments>
		<pubDate>Mon, 23 May 2011 09:00:29 +0000</pubDate>
		<dc:creator>beardrs</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CMO Leadership]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Metrics & Measurement]]></category>

		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4188</guid>
		<description><![CDATA[Disdain is probably not too strong a word to describe how I used to feel about Direct Marketers. They were all numbers&#8211;no creativity, no equity focus, no nothing except whatever worked. Well guess what? I&#8217;ve belatedly come to the conclusion that direct marketers have long known something that brand marketers haven’t:  fish where the fish [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=randallbeard.wordpress.com&amp;blog=7310465&amp;post=4188&amp;subd=randallbeard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://randallbeard.wordpress.com/2011/05/23/targeting-consumers-advertising-new-fashioned-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">beardrs</media:title>
		</media:content>

		<media:content url="http://randallbeard.files.wordpress.com/2011/05/targeting.jpg?w=300" medium="image">
			<media:title type="html">Targeting</media:title>
		</media:content>
	</item>
		<item>
		<title>Innovate 1st Interview Part 3 – Social Media Myths and Truths</title>
		<link>http://randallbeard.wordpress.com/2011/01/10/social-media-myths-truths/</link>
		<comments>http://randallbeard.wordpress.com/2011/01/10/social-media-myths-truths/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 10:00:54 +0000</pubDate>
		<dc:creator>beardrs</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Skills]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Metrics & Measurement]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Cross Platform]]></category>
		<category><![CDATA[Digital Advertising]]></category>
		<category><![CDATA[Doug Berger]]></category>
		<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Online magazine]]></category>
		<category><![CDATA[Paid Media]]></category>
		<category><![CDATA[Television advertisement]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://randallbeard.wordpress.com/?p=4144</guid>
		<description><![CDATA[I was recently interviewed by Innovate 1st for an upcoming edition of Innovate eZine&#8217;s &#8220;Conversations on the Cutting Edge&#8221; series. Following are excerpts from the interview, which was conducted by Doug Berger, Managing Director, The INNOVATE Company. To read the full interview series, start with my earlier blog post: &#8220;Challenges in Advertising &#38; Media Effectiveness.&#8221;  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=randallbeard.wordpress.com&amp;blog=7310465&amp;post=4144&amp;subd=randallbeard&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://randallbeard.wordpress.com/2011/01/10/social-media-myths-truths/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">social-media</media:title>
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			<media:title type="html">Facebook_Virgin_Atlantic</media:title>
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