28 Provocative Advertising Visuals

August 12, 2009

In a previous blog post “Turn Down The Volume to Improve Your Advertising,” I made the point that brand and business building advertising almost always visualizes the benefit in a dramatic and provocative way. Too many brands ignore this basic, but important truth.

Pringles --- A Hot & Spicy Visual

Pringles --- A Hot & Spicy Visual

In response to that post, a reader shared some great examples of compelling and provocative visuals in ads. I don’t even know for sure that all of the ads were actually used, but I do know they are very entertaining. To see for yourself, check out the following print ads: 

 28 Provocative Advertising Visuals

They range from Axe deodorant to Heinz Ketchup to Save the Children, but they all have one thing in common–great visuals of the product feature or benefit. Need I say more ? Seeing is believing.

How provocative are the visuals in your advertising ?

 

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