In a previous blog post “Turn Down The Volume to Improve Your Advertising,” I made the point that brand and business building advertising almost always visualizes the benefit in a dramatic and provocative way. Too many brands ignore this basic, but important truth.In response to that post, a reader shared some great examples of compelling and provocative visuals in ads. I don’t even know for sure that all of the ads were actually used, but I do know they are very entertaining. To see for yourself, check out the following print ads:
They range from Axe deodorant to Heinz Ketchup to Save the Children, but they all have one thing in common–great visuals of the product feature or benefit. Need I say more ? Seeing is believing.
How provocative are the visuals in your advertising ?