2 Responses to The Home, Car, Store Digital Shopping Funnel

  1. Judy Bodner says:

    Great post, Randall. See the recent NYT article “Showing TV, and Commercials, on the Shelves and in the Aisles” http://nyti.ms/brCiwu. It appears that the upcoming pilot will focus on the efficacy of in-store advertising where the targeting is limited to geographics. However, this could be a useful early stage in acclimating more consumers to in-store advertising, setting the stage for the targeted and integrated marketing you describe.

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