Digital Innovation – A Conversation with Group M’s Chief Digital Officer Rob Norman


Last week, the Paley Center for Media hosted their Innovation without Borders conference. I had the pleasure of leading a discussion with the inimitable Rob Norman, the Chief Digital Officer of Group M.

Paley Center for Media Innovation without Borders

In our discussion, Rob and I debated the fragmentation of the media landscape, the increasingly simultaneous consumption of media,  the need for end-to-end advertising measurement, the importance of standard metrics, and the role of real-time optimization, among other things.

Rob Norman — Chief Digital Officer, Group M

To see Rob’s take on these and other media and advertising topics, click here.

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