AdExchanger Article: Attribution Modeling Across the Marketing Funnel

December 31, 2013

Attribution Modeling Needs to Model Upper and Lower Funnel Metrics

An interesting perspective from AdExchanger on how attribution modeling needs to evolve from measuring just lower funnel metrics like clicks and sales to upper funnel brand metrics.


Get free updates of Randall Beard’s Blog by RSS reader

Get free updates of Randall Beard’s Blog by e-mail

Article from The Drum: 2014 Advertising Predictions

December 30, 2013

Starting today, I’ll begin sharing my Tweets and LinkedIn posts here in addition to original content. I’ll include articles and videos of interest about advertising, media, technology, neuroscience, analytics, data and the future of marketing.

I’m constantly reading and, while I will continue to write original blog posts once every month or two, I’ll also share the best of what I’m reading.

The common denominator for all of these articles is that they are in one way or another about the future of marketing communications and evidence based advertising and media communications.

Here’s the first. I hope you enjoy some of them as much as I do.

2014 Advertising predictions:  More data, analytics, programmatic, engagement, crossplatform


Machine Reading Advertising Implications

December 11, 2013

Machine reading revolution has advertising and media implications #machinelearning #advertising