Article from The Drum: 2014 Advertising Predictions


Starting today, I’ll begin sharing my Tweets and LinkedIn posts here in addition to original content. I’ll include articles and videos of interest about advertising, media, technology, neuroscience, analytics, data and the future of marketing.

I’m constantly reading and, while I will continue to write original blog posts once every month or two, I’ll also share the best of what I’m reading.

The common denominator for all of these articles is that they are in one way or another about the future of marketing communications and evidence based advertising and media communications.

Here’s the first. I hope you enjoy some of them as much as I do.

2014 Advertising predictions:  More data, analytics, programmatic, engagement, crossplatform

 

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