Ad Measurement Grows Up
Ad measurement grows up with holistic focus on Reach, Resonance & Reaction:
Einstein once said: “make everything as simple as possible, but no simpler.”
Answering 3 simple questions will improve your advertising performance:
1) Am I reaching my intended audience ?
2) Is my advertising changing attitudes ?
3) Is it driving sales ?
Great to see that many people in the industry are adopting this simple framework.