Ad Measurement Grows Up

Ad Measurement Grows Up

Ad measurement grows up with holistic focus on Reach, Resonance & Reaction:

Einstein once said: “make everything as simple as possible, but no simpler.”

Answering 3 simple questions will improve your advertising performance:
1) Am I reaching my intended audience ?
2) Is my advertising changing attitudes ?
3) Is it driving sales ?

Great to see that many people in the industry are adopting this simple framework.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: