Here’s yet more 2014 advertising predictions, this time from Eric Bosco, CEO of Choicestream via Mediapost. Trend highlights:
- More top of funnel programmatic ad buying
- Increased integration of mobile
- The rise of data privacy issues and emerging solutions
- Video neutral planning and buying as TV and Video blur
I agree with all of these and think that the first one is particularly interesting, with much to learn about how creative, media weight, programming and site content impact top and bottom of funnel metrics differently.