Using TV Data to Optimize Digital

January 5, 2014

As the TV and digital worlds begin to merge, one of the more interesting new capabilities that advertisers and their agencies should be exploring is using TV audience viewing data to plan and buy digital audiences to increase total campaign effectiveness.

Videology's Mark McKee on Bringing TV data into Digital

Videology’s Mark McKee on Bringing TV data into Digital

In this BeetTV video, Videology’s Mark McKee explains some of the thinking behind this.

Using TV data to Optimize Digital

This  is important because historically, TV and Online planning and buying were done separately in most cases, missing a great opportunity to extend reach beyond random duplication of audiences. I wrote about this opportunity in a separate blog post earlier this year.

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